Digital marketing agency in
Málaga
We grow your revenue with AI
and cinematic content.
We help businesses across the province sell more
with SEO, paid advertising, web design and automation,
and measure it month by month in Málaga.
Do you need a real agency?
We are a digital marketing agency in Málaga with eight professionals ready to improve your brand.
At Zaliza Marketing we build digital marketing strategies for every kind of business, from local firms to large multinationals. We know each company has different needs, but they all share one: getting visibility online and being named as the answer by AI tools like ChatGPT.
Our team of digital marketing specialists embeds itself in the client's company (as an outsourced marketing department) to understand the sector and the real goals of the business before building anything.
As a digital marketing agency in Málaga we cover SEO, web design and development, online advertising and social media management.
How we work
A process built to turn your investment into real results.
STEP 1
Audit
We look at your current digital presence and identify where it can improve.
STEP 2
Bespoke strategy
We build a tailored plan with clear goals and defined key performance indicators.
STEP 3
Implementation
We carry out the work quickly and keep you informed throughout.
STEP 4
Continuous optimisation
We measure the results and adjust to maximise your return.
What we do
360º marketing
Complete digital and offline marketing for your business in Málaga.
AI solutions
We build custom AI bots adapted 100% to your business in Málaga.
Web design and development
We build modern, functional websites that improve your presence and conversion online in Málaga.
Ready to grow your business in Málaga?
Book a free call and find out how we can help you win more customers.
Book a callZaliza in numbers
What our clients say
4,9en Google · 36 reseñas
Fernando ArrabalZaliza Marketing es, sin duda, la mejor agencia de marketing y gestión de redes sociales. Su creatividad, estrategia y resultados son increíbles. Han llevado mi presencia online a otro nivel. Profesionales, cercanos y eficaces. Totalmente recomendable si quieres crecer de verdad.
Miguel VelaFui a la oficina de alhaurin y me atendieron genial, me explicaron sus servicios y me hicieron una auditoría gratuita. Ahora vamos a empezar a trabajar juntos, así que genial.
Francisco González ruizDe las mejores agencias de marketing digital y de gestión de redes sociales a nivel málaga. Trabajan de forma coordinada y planificada, ayudando a conseguir los objetivos
Alberto LermaMuy contentos con ellos! Trato muy cercano y se adaptan a mi identidad de negocio dándole forma a mis ideas👌
Samuel Bermúdez CameroAdquirí uno de sus servicios, he recibido el mejor trato y resultados que tanto tiempo busqué
BramHeel fijne plek met goede service
Pepe VelaFabulosoooo
Francisco Porras herediaExcelente!
Why choose us?
What sets us apart from other marketing agencies in Málaga.
Bespoke strategies
We do not use templates. Every plan is unique, built around your business and your goals.
Results driven
We measure everything. If it does not generate returns, we change it.
Full transparency
Complete access to the data, monthly reports and direct communication.
Close communication
We are an extension of your team. Always reachable, always aligned with your goals.
What we have built, with names
Eight projects we can talk about: the client gave permission and the figures are theirs, not ours.
- Cocinas y muebles a medida
Muebles el Maño
Una aplicación que sigue cada cocina desde la toma de medidas hasta el montaje.
See the case - Gestión de alojamientos turísticos
Huespeding
Una plataforma para llevar varios alojamientos desde un solo panel.
See the case - Producto propio (SaaS)
Truvior
Un SaaS completo desarrollado por nosotros, de la idea al cobro recurrente.
See the case - Climatización
Klimatick
Una web que posiciona y convierte, con las redes trabajadas en paralelo.
See the case - Restauración
Infinity Hindú
Más seguidores y un 35 % más de reservas.
+35 % en reservas
See the case - Restauración
Tafí Parrilla Argentina
Seguidores, interacción y reservas arriba, con la web y las redes tirando del mismo carro.
See the case - Hostelería
5 Sentidos
Presencia constante en redes, con contenido grabado en el local.
See the case - Transporte de viajeros
Taxis Alhaurín
Más de 150 clientes de media con 150 € al mes de inversión.
150 clientes con 150 €/mes
See the case
Request your free audit
We look at your business with no obligation and show you how to grow.
A reply within 24 hours
What we do and who for
We are a digital marketing agency based in Alhaurín de la Torre working with businesses across the province. Eight specialists, prices in writing and a monthly report with the figures that actually matter.
The services people hire us for most
You do not have to take everything. Most start with the lever that is costing them most today and expand once that one is paying off.
Local SEO
Showing up when somebody searches for what you sell near you. Website, content and the Google profile, which is the one that gets the calls.
Paid advertising
Google and Meta campaigns with the budget under control and the cost per customer measured, not pretty impressions.
Web design
Fast sites built to turn visits into calls, from €400. With maintenance from €30 a month if you want it, and without it if you do not.
Social media
A content plan and one filming session a month at your own business, with professional camera and microphone.
AI reviews
NFC cards and automatic requests, from €9.99 a month. In a local business the stars decide the sale before the price does, and it is the cheapest thing we sell.
Automation
Assistants that answer out of hours and quote follow-up, which is where most sales get recovered.
What a marketing agency in Málaga costs
The prices are published because asking and being told «it depends» is the first sign it is going to be expensive. These are ours, excluding VAT, and they are agreed before we start.
- Web design from €400. A landing page €400, a restaurant site €600, a business site €800, an online shop €1,200 and a shop with 100 products loaded €3,000. Fixed price: no extras for changing a line of text.
- SEO from €450 setup and €380 a month. With SEMrush included and articles approved by you before they are published. Six-month minimum term, because in less there is not even time to build, and we say so before signing.
- Advertising from €350 setup and €320 a month of management. Your spend on Google or Meta is separate and you pay it with your own card: the ad account is yours and you see what goes out each day.
- Social media from €450 a month, with four posts, eight reels and eight stories included, and no minimum term.
- Website maintenance from €30 a month. Backups, updates, security and changes. Not compulsory, but a site left un-updated eventually gives someone a fright.
- AI reviews from €9.99 a month, NFC card included. It is the cheapest thing we sell and one of the things that moves the phone most in a business with premises.
The cheapest thing we sell, and the one you notice soonest
AI reviews: a card the customer taps with their phone and leaves a Google review in twenty seconds, with the reply drafted for you. From €9.99 a month with one card, €14.99 with three and €19.99 with seven. No minimum term and you can sign up on the site.
See AI reviewsHow we work
- 1
Free audit
We look at your site, your profile and three direct competitors, and tell you what we see even if you do not work with us.
- 2
Fix and measure
The first month is spent fixing what is broken and setting up the measurement. Without this, everything else is guesswork.
- 3
Attract
Campaigns and content start. Enquiries begin to come in.
- 4
Adjust every month
We cut what is not working and reinforce what is, with a report and one concrete recommendation.
Málaga is not won whole: it is won district by district
Almost everyone who comes looking for a marketing agency in Málaga asks for the same thing: to come first in the generic search for their sector. It is the most expensive query in the province and it also brings the worst customers: somebody typing «physiotherapist Málaga» from Churriana is not going to cross the city for a practice in El Palo.
Google has long resolved local searches by proximity, so the map somebody sees in Teatinos is not the one somebody sees in the Centro. That is where the gap is: «physiotherapist in Teatinos» has very high intent and ridiculous competition next to the city-wide search, and most businesses in Málaga do not have a single page dedicated to their own district.
The Centro and the Soho fight over hospitality and tourism within a few blocks. Teatinos is university, hospital, offices and young families, and it is where people search most by district name. El Palo and Pedregalejo live on recommendation. Huelin and the Carretera de Cádiz have a lot of residents and very little digital competition: there are excellent shops with a half-filled Google profile. And the technology hub has brought business customers who buy differently, during office hours and comparing on LinkedIn as much as on Google.
Working this way pays off sooner: with the same effort you climb ten times faster, because where the city-wide search has forty competitors, the district one has three.
Where we work
We are in Alhaurín de la Torre, fifteen minutes from Málaga city and from Torremolinos. That means we can meet in person when there is content to film, premises to look at or numbers to go through together.
We serve businesses across the province: Málaga city, Torremolinos, Benalmádena, Fuengirola, Mijas, Marbella, Estepona, Vélez-Málaga, Antequera, Ronda and the towns of the Guadalhorce valley and the Axarquía. We have a page of our own for each town with what works in that area.
Every sector wins its customers somewhere different
There is no marketing plan that suits everybody. A restaurant lives or dies on its photographs and reviews; a garage, on showing up when somebody searches with a broken-down car. This is what we have written about each one, with what we actually apply:
- Hospitality and restaurants: the menu on the website rather than a PDF, the profile with photographs from this year and every review answered.
- Clinics and health: attracting patients while complying with healthcare advertising rules, which rule out almost everything you see around.
- Retail and shops: competing with the city-centre chains without cutting prices, and unified stock between shop and website.
- Estate agents: winning the seller, which is the hard part, not just the buyer.
- Garages and dealerships: the customer you already have is worth more than a new one, and almost nobody writes to them.
- Gyms and sports centres: filling up in January is easy; the problem is March.
- Hotels and holiday lets: recovering direct bookings without breaking parity with the portals.
- Professional practices: lawyers, accountants and consultants, where you sell trust and the cycle is long.
What sets us apart from an agency from elsewhere
We know the province
We know August is not the same on the coast as inland, and that Easter moves spending in Málaga like almost nowhere else.
Separate accounts
Our fees and your ad spend go on different lines. We never charge a percentage of what you spend.
Everything in your name
Domain, website, Google Ads, Analytics and profiles are created in your name. If you leave, you take the whole history.
What we do not do
Saying it up front costs us some work, and we would still rather say it.
Promise a position on Google
Nobody can. What we can do is show you every month where you stand and what has moved, and tell you in month two if it is not working rather than stretching it to the sixth.
Charge a percentage of your spend
That is the model that rewards spending more, not selling more. We charge a fixed fee, so raising your ad budget does not benefit us unless it pays off for you.
Tie you into a long term
There is a minimum term only in SEO, and it is six months because in less there is not even time to build. In everything else, if a month does not convince you, you say so and that is that.
Keep your accounts
The domain, the website, Google Ads, Analytics and the profiles are created in your name. If you ever leave, you take it all with its history. It is what we ask for ourselves when we hire someone.
Publish for the sake of it
Four articles or twenty posts a month with no criteria are not worth one done properly that answers something somebody is actually searching for. We write for a real search, not to fill a calendar.
Sell you what you do not need
If fixing the Google profile and asking for reviews is enough, we will say so. If we think your problem is not marketing but price, product or not picking up the phone, we will say that too.
What to ask before signing with any agency
It works with us and it works with the agency next door. If any answer wanders off, you already know quite a lot:
- In whose name are the domain, the website and the ad accounts created? It is the most expensive asset to lose and the one almost nobody checks until they part ways with their agency.
- What happens if I leave after three months? Taking your website, your campaign history and your data should be normal, and it is not always.
- Are the fees and the ad spend separate? If they give you a single figure, you will never know how much went to Google and how much to the agency.
- How often is there a report and who explains it to me? A link to a dashboard with twenty charts is not a report. And whoever explains it should be whoever runs the account.
- How long until I see something? Advertising, weeks. SEO, three to six months. Anyone promising you first place in two months is selling something they cannot deliver.
- Can I speak to one of your clients? The answer to this one separates the field.
We tell you what is wrong before selling you anything
We look at your digital presence and your competitors' and tell you what we see. Free and with no obligation.
Request a free auditFrequently asked questions
How much does a marketing agency in Málaga cost?
For a local business, between €450 and €650 a month for social media depending on whether it includes filming or AI, €300 a month to manage the first advertising campaign — €200 for each additional one — plus the ad spend, and €2,000 a month for the full 360 service. All excluding VAT.
How long until results show?
Paid campaigns bring the first enquiries in the first or second week. SEO takes three to six months to really move. Anyone promising first positions in weeks is selling something they cannot deliver.
Is there a minimum term?
The monthly plans have a two-month minimum, which is the least time needed to prepare, launch and measure sensibly. Fixed projects (website, brand, video) have no minimum term.
Do you work with small businesses?
They are most of our client base. What we will tell you frankly in the audit is whether your budget covers what you need or whether it is better to wait and concentrate it.
Are the accounts and the website mine?
Always. Domain, website, Google Ads accounts, Analytics and social profiles are created in your name. If we ever stop working together, you take the whole history.
Can we meet in person?
Yes. We are at Calle Limonar 14, Alhaurín de la Torre, and we visit clients across the province when it is needed.
Do you only work in Málaga city?
No. We are in Alhaurín de la Torre and we work with businesses in all 103 towns of the province, and with clients elsewhere in Spain for everything that can be done remotely. The only thing that requires being there is filming content at your business, and that is planned by the day.
What should I do first if my budget is small?
A complete Google profile and a system for asking for reviews after every job. It costs nothing, it takes an afternoon and in a local business it moves the phone more than any campaign. Once that is done, the website. And advertising last, because sending paid traffic to a site that does not convert is paying to be dismissed faster.
Can I do it myself?
A good part of it, especially the local side, and saying so costs us some work. What you buy when you hire it out is not the skill: it is time and judgement, having somebody keep it going every week for months and know where not to spend. We have the full guide published for anyone who wants to start on their own.
What if it does not work?
You will see it in the report before we tell you, because the report carries the figures that matter and not the ones that look good. If there is no movement after three months, we talk about it and decide: change the approach, change the channel or stop. What we will not do is hide it.
Where we work
We are an agency from Alhaurín de la Torre and we work with businesses across the province of Málaga. Each area has its own page with the detail of what we do there.
- Málaga
- Alhaurín de la Torre
- Marbella
- Fuengirola
- Torremolinos
- Churriana
- Benalmádena
- Mijas
- Estepona
- Vélez-Málaga
- Rincón de la Victoria
- Nerja
If you want to understand how this works, here is the full guide to local SEO in Málaga: how the local pack works, what really counts and a twelve-week plan.
See the 103 towns where we work›
Málaga y su área metropolitana
Valle del Guadalhorce
Axarquía-Costa del Sol Oriental
Serranía de Ronda
We are in Málaga.
Come by our office and meet us in person!
Book an appointment or drop in during opening hours.