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Zaliza Marketing

Digital marketing agency in Málaga

Websites, SEO and paid ads for businesses on the Costa del Sol — run by people who actually live here, in English or in Spanish, whichever you prefer.

Our office is in Alhaurín de la Torre, twenty minutes from Málaga city and from Torremolinos. 4.9 out of 5 on Google with 35 reviews.

Tell us what you need

Why this page exists

A large share of the money on this coast is spent by people who do not read Spanish comfortably: British, Scandinavian, German, Dutch and Middle Eastern residents and investors, plus the businesses that sell to them. Most agencies here answer that with a translate button, which Google does not index and which anyone can spot in one sentence.

So these pages are written, not translated. They cover what international clients actually ask us. The rest of our site is in Spanish and we are not going to pretend otherwise — but you can email or call us in English any day of the week.

What we do, and what it costs

Prices are published because being told «it depends» is the first sign it is going to be expensive. All figures exclude Spanish VAT (IVA), currently 21%.

  • Websites from €400

    Landing page €400, restaurant site €600, business site €800, online shop from €1,200. Fixed price agreed before we start.

    More about this →
  • SEO €450 setup + from €380/month

    Local, technical and content SEO. Six-month minimum because anything shorter is not enough to build anything.

    More about this →
  • Google & Meta Ads €350 setup + from €320/month

    Your ad account stays in your name and you pay Google directly. We charge management only.

  • Social media from €450/month

    Content plan plus one filming day a month at your business. No lock-in.

  • Google reviews (NFC) from €9.99/month

    A card your customer taps with their phone to leave a Google review in twenty seconds.

  • Website maintenance from €30/month

    Backups, updates, security and changes. Optional, but a WordPress site left alone eventually breaks.

What is different about selling on the Costa del Sol

Your customers search in several languages. In Fuengirola, Marbella, Mijas and Estepona a big part of the best-paying demand is typed in English, German or Swedish. A Spanish-only site competes for a fraction of the market that is right outside its door. Fixing that is not a translate button: each language needs its own URL, or Google never indexes it.

The season decides everything. August fills itself; paying for ads that week buys customers you already had. What pays here is the shoulder season, Easter — booked four to six weeks ahead — and the quiet weekdays of high season.

Google Maps beats the website for most local searches. Before we sell anyone a site we look at their Google Business Profile, because it is free and it moves the phone faster than anything else. Quite often that alone is the advice.

What we will not do

  • Promise you a position on Google

    Nobody can. We will show you where you are every month and tell you in month two if it is not working, instead of stringing it out to month six.

  • Take a percentage of your ad spend

    That rewards spending more, not selling more. We charge a flat fee, so raising your budget does not benefit us unless it benefits you.

  • Keep your accounts

    Domain, website, Google Ads, Analytics and profiles are created in your name. If you leave, you take everything, history included.

  • Sell you something you do not need

    If fixing your Google profile is enough, we will say so. If we think your problem is price or product rather than marketing, we will say that too.

Tell us what you need

We will look at your site, your Google profile and two competitors, and tell you what we see — in writing, in English, at no cost. Even if the answer is that you do not need us.

Get in touch

Or call 672 92 25 98 · info@zaliza.es