Social media management in Málaga
We do not just run your social media: we build the reputation your business deserves. At Zaliza we make sure your brand stands out, earns trust and, above all, sells.
How do we work?
We want you to treat us as one more team ready to work with your business,
achieving and guaranteeing visible results through social media.
We listen to your goals
We look at your starting point
and your objectives.
We analyse and advise you
Not everything works. We build a strategy that fits your sector: clinics, law firms, hospitality.
We develop your strategy
We define the tone, the design and the content calendar.
We execute and measure results
We publish, analyse the results and optimise. We measure, measure and measure again.
Much more than just posting
This is what our specialists deliver as part of your social media strategy.
Strategy and brand plan
Your brand has to be recognisable and consistent in every piece you publish on social media.
Community building
We reply, we interact and we generate a genuine conversation with your audience.
Storytelling that lands
We tell your company's story so that people connect with you emotionally.
Message amplification
We optimise every post to reach the right audience in Málaga.
Why leave your social media
in professional hands?
"Sabemos que cualquiera puede subir una foto, pero ¿crees que lo harán con la estrategia y el cuidado que le dedicamos en Zaliza?
Nuestro equipo de especialistas se encarga de resolver problemas con los metadatos, gestionar sorteos,
colaborar con influencers y analizar cada dato del tráfico web para que tú solo tengas que preocuparte por tu negocio."
Why leave your social media
in professional hands?
Strategic
Every post has a purpose.
Curious and up to date
We keep on top of the latest trends in AI and algorithms.
Committed
Your goals are our goals.
Reachable
We are based in Alhaurín de la Torre, a coffee away.
Frequently asked questions
Is there a minimum term?
Yes, a two-month minimum. That is because reaching the goals takes time to prepare, design, run and analyse the posts, as well as setting up the accounts and profiles so that they attract potential customers.
What does the filming include?
The filming includes one hour of shooting with a professional camera operator, so that the posts are high quality.
How long until we start if I sign up today?
It depends on when you are available to film.
Case studies
Request your free audit
We look at your business with no obligation and show you how to grow.
A reply within 24 hours
What we publish and how it is measured
Publishing for the sake of it does not bring customers. This is what we do every month, what we film at your business and which numbers we look at to know whether it is working.
What the service includes
- Monthly content plan, approved by you before anything is published
- One filming session a month at your business
- Professional camera and microphone
- Vertical editing with subtitles
- Design of the pieces in your brand identity
- Publishing and scheduling on the channels that suit you
- Replies to comments and messages during working hours
- Monthly report with reach, saves and enquiries received
The four plans and what they cost
Fixed prices, excluding VAT and with no long lock-in. All of them carry the same monthly content — 4 posts, 8 reels and 8 stories — what changes is who produces that content and whether there is AI answering.
Management · €450/month
Strategy, design, scheduling and daily publishing, with comments and messages handled. You provide the material to edit: this plan does not include filming.
Management + filming · €550/month
All of the above plus a monthly two-hour session filming at your business. It is the plan most taken by people with no time and no material of their own. Extra hour of filming, €50.
Management + AI · €550/month
Everything in the first plan plus an assistant that answers 100% of direct messages instantly, engages in comments and captures enquiries around the clock.
Management + AI + filming · €650/month
The full pack: daily management, a monthly filming session, video editing and AI answering. Extra hour of filming, €50.
And if none of them fits
From €700 a month we build the bespoke plan: publishing frequency set by strategy, full filming days, complex automations and community management with record response times.
Paid campaigns are separate: €300 a month to manage the first campaign and €200 for each additional one, plus whatever you decide to spend on ads, which is paid directly to Meta or Google and does not pass through us.
What we film in a session
A well organised morning produces between eight and twelve pieces: enough for the whole month. This is what works best for a local business, in order.
The result
Before and after your work. A renovation, a haircut, a repaired car, a plated dish. It is what gets shared most.
The process
How you do it. Nobody knows the work behind what you sell, and seeing it justifies your price better than any argument.
The answers
A frequent question answered in 40 seconds to camera. Cheap to produce and very useful.
The team
Who you are and who picks up the phone. It raises trust before the first call.
The customer
A real testimonial, unscripted. Worth more than twenty posts of your own.
The mistake
«What you should never do with…». It holds attention: the viewer wants to check whether they are getting it wrong.
Which network suits you
You do not have to be on all of them. Being bad on four pays less than being good on one.
Instagram
For almost any local business with something visual to show: hospitality, beauty, renovations, retail, gyms.
TikTok
It hands reach to small accounts like nothing else, but it demands pace: three or four posts a week for months.
Facebook
Still the place for an audience over 45, which in many sectors is exactly who pays.
LinkedIn
Only if you sell to businesses. In local consumer businesses it rarely repays the effort.
How you know it is working
Follower count does not pay invoices. We look at four things: saves and shares (a sign the content is useful), profile visits, link clicks and messages received.
And the one that closes the loop: how many of those messages turn into customers. You note that down, and we review it together every month.
What we do not do: buy followers, publish stock content with your logo on it, or promise virals. You can work towards one, but nobody guarantees it.
We come to your business and leave with the month done
One filming session a month, editing included and publishing scheduled. You get on with your work.
Check availabilityFrequently asked questions
How many posts a month?
It depends on the plan, but the minimum where you see movement is three a week per main channel, plus stories. Less than that does not sustain the pace the algorithms reward.
Do I have to appear in the videos?
It helps a lot, because people buy from people, but it is not compulsory. We can work with the team, with the product or with the process.
Is there a minimum term?
Two months. That is the minimum time to prepare, film, publish and measure; in less you cannot judge anything sensibly.
Are the accounts mine?
Yes. We work on your profiles with collaborator access. We never create accounts in our own name.
Does it include paid advertising?
Campaign management is separate, in the digital marketing service. The ad spend is always paid by you directly to the platform.