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Zaliza Marketing

Web design in Málaga

A website that brings you customers, not an expensive brochure only you ever look at.

Websites and online shops for businesses in Málaga and the province. Fixed price agreed before we start, two to six weeks, and the site is registered in your name.

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What kind of website you need in Málaga, and what it costs

The price is agreed before we start. No extras for changing a line of text and no surprise invoices halfway through, which is the number one complaint we hear from people arriving from another agency. All figures exclude VAT.

  • Landing page · €400

    A single page for one campaign or one service. This is what you use when there is advertising behind it and you need somewhere to land that converts.

    See what's included
  • Restaurant site · €600

    The menu on the website itself — not a PDF nobody can read on a phone — bookings and the Google profile connected. In Málaga city and along the coast this is where it shows most.

    See what's included
  • Business site · €800

    The website of a service business: one page per service, named the way your customer names it, plus cases, team and contact. This is the one that ranks best.

    See what's included
  • Online shop · €1,200

    WooCommerce or Shopify depending on the case, with a payment gateway and shipping and returns properly explained. Up to 20 products loaded by us.

    See what's included
  • Shop with catalogue · €3,000

    With 100 products loaded, categories, filters and proper product pages. For businesses already selling that need the site to handle the volume they have.

    See what's included
  • Custom build · from €3,000

    When there is real programming to do: complex bookings, client portals, integration with your management software or a catalogue that updates itself.

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Why web design in Málaga is not just any web design

Málaga holds half the province's business and all of its digital competition. Hospitality in the Centro and the Soho, retail around calle Larios, professional practices in Teatinos and a technology hub that has changed the customer profile of half the city. That has one practical consequence: the generic search — «dentist Málaga», «lawyer Málaga» — is the most expensive in the province and brings the worst customers, because whoever types it might be fifteen kilometres from your door.

That is why a website that works here is not organised as «about us, services, contact». The design is organised as one page per service and, where it makes sense, per area: Teatinos, El Palo, Huelin, Puerto de la Torre. Outside the city we do the same by town, as in Alhaurín de la Torre, where the office is. Those are searches with a tenth of the competition and far more buying intent, and most businesses in the city do not have a single page dedicated to them.

The other particularity is the foreign visitor. On the Málaga coast, and increasingly in the city itself, a good share of the best-paying customers search in English. A site translated with an automatic button is not indexed by Google: if the English version has no address of its own, as far as the search engine is concerned it does not exist.

How a web design project runs

Two to six weeks depending on the type of site, with one fixed point of contact and nobody disappearing halfway through.

  • 1 · What it has to achieve

    A meeting to find out who you sell to, what people ask you on the phone a hundred times a year, and what you want the visitor to do. The structure comes out of that, not out of a template.

  • 2 · Structure and text

    We decide which pages exist and what they are called, using the words your customer types. We write the text and you approve it before anything gets built.

  • 3 · Design and build

    The design is built in WordPress, which is what you can take over afterwards and what anyone knows how to handle. With photographs of your business, not stock images.

  • 4 · Speed, measurement and launch

    We check it on a phone on mobile data, connect Analytics and Search Console, submit it to Google and hand you every login.

What decides whether a Málaga website sells or not

It is not the design. It is four unglamorous things almost nobody checks before signing a quote.

  • That it loads on a phone on mobile data

    A site that takes five seconds loses half its visitors before they see anything. In Málaga, with the amount of phone traffic on the street, this is the first thing we look at.

    Why speed costs you customers
  • The phone number one finger away

    In a local business most conversions are a phone call. If the number has to be hunted for, there is no call.

  • One page per service

    A single page that says everything appears in no specific search. One per service multiplies the ways in.

  • That it can be found

    A beautiful site Google does not understand is a brochure. The structure, the titles and the structured data are done from day one, not afterwards.

    Local SEO in Málaga

The questions we always get

Is the site mine? Yes: domain in your name, full access and no lock-in. If you ever want to take it to another provider, you take it. It is what we ask for ourselves when we hire someone.

Is there a monthly fee? Only if you want maintenance, which starts at €30 a month and covers backups, updates, security and changes. It is not compulsory, but a WordPress site left un-updated eventually causes trouble.

What about the text and the photographs? We write the text. The photographs, if you do not have them, get taken: filming and photography days start at €75 an hour. A site with stock images shows, and it costs you.

How long does it take? A landing page, one or two weeks. A business site, three to four weeks. A shop with a catalogue, five to eight. The clock starts when we have the content, which is where almost every project gets stuck.

And if you would rather build it yourself?

You can, and saying so costs us some work. With WordPress and a decent theme, a small business in Málaga can put together a presentable site over a couple of weekends. What you buy when you hire it out is not the skill of dragging blocks around: it is that the structure is built to rank, that the text says what your customer is looking for, and that somebody answers when something breaks on a Friday afternoon.

If you are going to do it yourself, start with one page per service and with the Google Business Profile, which is free and moves more for a local business than the website does. And come back when the time you spend on it starts costing you more than having it built.

We will tell you what kind of website your Málaga business needs, free

Tell us what you sell and to whom. We will tell you what kind of site you need, what it costs and how long it takes, in writing and with no obligation. If we think you do not need one, we will say that too.

Request a quote

Tell us about the site you need

With this we come back within one working day with a price range and a timeline. No obligation.