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Zaliza Marketing

SEO in Málaga

Show up on Google when somebody searches for what you sell, without paying for every click.

Local, technical and content SEO for businesses in Málaga and the province. Setup from €450 and management from €380 a month, with a monthly report and call included.

I want to rank on Google

The three legs of SEO

Almost nobody needs all three at once, and anyone selling you all three from month one is selling you hours. You start with the one that is holding you back.

  • Local SEO

    Appearing on the map and in the three-result pack when somebody searches near you. Google profile, reviews, categories, photographs and consistency between what the profile says and what the website says. In a business with premises, this is what moves the phone fastest.

  • Technical SEO

    Making sure Google can read and understand your site: speed, structure, internal linking, structured data and one page per service instead of everything crammed into one. It is invisible to the customer and it decides whether the rest of the work is worth anything.

  • Content SEO

    Writing what your customer searches for before they are ready to buy. It is the slowest leg and the one that lasts longest: an article that ranks keeps bringing customers three years later, without paying for a single one.

How we work, month by month

No mystery, and a report you can read without a translator. If nothing has moved in six months, you will see it in the report before we tell you.

  • Month 1 · Audit and profile

    Which searches actually matter to you, where you stand in them and what is holding you back. We fix the Google profile, which is free and is what moves the phone soonest.

  • Month 1-2 · The technical work

    Speed, structure and one page per service, named the way your customer names it. It is the least visible work and without it nothing else sticks.

  • Month 2-6 · Content and signals

    The pages and articles that answer what is being searched for, plus the reviews and local mentions that hold the profile up. This is where movement starts to show.

  • Every month · Report and decision

    Positions, visits, calls and forms. And what gets done next month, decided with that data rather than from a template.

What it costs: a setup and a monthly fee

SEO is charged in two parts. The setup is a one-off payment covering all the analysis and preparation; the monthly management is the ongoing work that makes it worth anything. All prices exclude VAT.

Setup: €450 for Local (neighbourhood businesses), €850 for Standard (small companies with their own site) and €1,400 for Premium (ecommerce, portals and competitive sectors).

Monthly management: €380 for the Local tier, €690 for Standard — the most contracted — €1,290 for Premium and from €2,200 for Enterprise. Each tier comes with a specific number of articles, optimised pages and links per month: it is not «SEO hours», it is a list of deliverables.

If you are already a client of another recurring service, 15% off the setup and 10% off the management.

How long it takes, said straight

First results between the third and the sixth month. Months 1 and 2 are construction: audits, technical fixes and first content, and Google has not reacted yet. Between months 3 and 4 positions start moving on secondary terms. From 5 to 6 the first organic enquiries appear, and from month 7 each month builds on the last.

That is why the service carries a six-month minimum term: below that there is no time to see whether it works, and charging you for three months of SEO knowing that would be selling you something that cannot help you.

If you need customers in the next few weeks, SEO is not your channel: Google Ads is. We say that before signing, not after.

What we do NOT do

We say it before signing, because it is half of what separates one agency from another.

  • Buy links from farms

    It works for a few months and then costs you a penalty that takes a year to lift. The links we go after are the ones a local business can genuinely earn: local press, associations, sponsorships, suppliers.

  • Stuff the site with keywords

    Repeating «marketing agency in Málaga» thirty times has not ranked anything for over ten years, and it leaves text nobody wants to read.

  • Publish articles by the number

    Four articles a month with no criteria are not worth one done properly that answers a real search. We write what somebody is looking for, not what the calendar says.

  • Tie you down with long contracts

    SEO takes time, and that is exactly why some agencies tie you in for twelve months. If the work is good, you stay because you want to.

And if you would rather do it yourself?

You can, especially the local part, and saying so costs us some work. What pays off most and costs nothing: filling in the Google profile with every service and real photographs, asking for reviews the same way every time, and building one page per service named the way your customer types it. That alone puts you ahead of most businesses in your town.

You will need us when you are competing in Málaga city, when the website has to be changed from the inside, or when you do not have the time to keep it up every month, which is what usually happens.

We will tell you where you stand, free

We look at your searches, your profile and your website, and tell you what is holding you back. No obligation and no hundred-page report nobody reads.

Request the audit

The questions everybody asks before hiring SEO

SEO is the most smoke-filled service in the sector: it is slow, it is invisible and almost nobody explains what you are paying for. This is what people always ask and what we answer.

The setup: what happens before we start

A one-off payment. It is the analysis and preparation work without which the monthly management runs blind: what your customer searches for, what state your site is in and who you are competing against.

  • Local · €450

    Basic technical audit, local keyword research on 40 terms, three competitors analysed, Google profile, Search Console and Analytics, ten local citations and a three-month action plan. For hairdressers, small restaurants and neighbourhood practices.

  • Standard · €850

    All of the above plus a full technical audit, a toxic-link audit, keyword research on 150 terms, five competitors, a recommended site architecture, a six-month editorial plan, on-page work on ten pages and structured data. For small companies with their own site.

  • Premium · €1,400

    Everything in Standard plus an advanced audit of over 500 pages, massive keyword research on 500+, up to ten competitors, a twelve-month editorial plan, on-page work on 25 pages, a bespoke link strategy, advanced tracking and a safe SEO migration.

The monthly management: what is included each month

We do not sell «SEO hours» here: each tier carries a specific number of articles, optimised pages and links. That way you can check whether it was done.

  • Local · €380/month

    Weekly posts and review management on your Google profile, 2 local SEO articles a month of 500-700 words, on-page work on 1-2 pages, 5 new citations, tracking of your top 20 keywords and a report with a 30-minute call. No external links.

  • Standard · €690/month

    Everything in Local plus 4 articles a month of 800-1,200 words, on-page work on 3-4 pages, 2 quality external links, refreshing of older articles, top 50 keywords, a detailed report with a 45-minute call and a monthly competitor analysis. This is the one most clients take.

  • Premium · €1,290/month

    Everything in Standard plus 8 articles a month of 1,200-1,800 words, on-page work on 6-8 pages, 4 external links, basic digital PR, top 100 keywords, a quarterly report and a 60-minute monthly call plus a 20-minute fortnightly one.

  • Enterprise · from €2,200/month

    A dedicated multi-skilled team, continuous content, aggressive link building with digital PR, permanent technical SEO, bespoke strategy and reporting and weekly meetings. For large ecommerce, portals and franchises.

The three fronts we work on

SEO is not one thing: it is three, and doing only one does not work. Each tier combines all three in different proportions.

  • Technical

    The base everything is built on: Core Web Vitals, indexing errors, structure and architecture, sitemap and robots, structured data, canonicals and redirects. Without this, the best content does not rank.

  • Content

    This is what tells Google who you are. New articles, refreshing old ones, continuous on-page work, permanent keyword research, content per buyer persona and properly written meta tags.

  • Authority

    When other relevant sites link to you, Google understands you are a reference. It is built slowly: quality links, sector guest posts, collaborations, digital PR and management of external reviews.

What to expect month by month

The real timeline, so you can check whether we are where we should be.

  1. 1

    Months 1 and 2 · Construction

    Audits, technical fixes and first content. Google does not react meaningfully yet, and anyone telling you otherwise is selling you smoke.

  2. 2

    Months 3 and 4 · First movement

    You start climbing on secondary keywords and traffic grows gradually.

  3. 3

    Months 5 and 6 · Visible results

    Positions on the main keywords, consolidated traffic and the first organic enquiries.

  4. 4

    Months 7 to 12 · Acceleration

    SEO starts compounding: each month builds on the last and the cost per customer comes down.

The terms, in writing

  • Six-month minimum term. Below that there is no time to see whether it works
  • The first 3 to 6 months are about building authority: results come afterwards
  • SEMrush included for tracking, analysis and monitoring, at no extra cost
  • You approve every article before it is published
  • A monthly meeting is compulsory: it is part of the service, not an extra
  • No positions or traffic are guaranteed, because Google decides the ranking. What is guaranteed is the execution of the agreed actions, which is the part that depends on us
  • 15% off the setup and 10% off the management if you are already a client of another recurring service

SEO or Google Ads: which suits you now

They are not alternatives, they are different timescales. Paid search brings customers in 2-4 weeks and stops bringing them the day you stop paying; SEO takes 3 to 6 months and keeps bringing them when you no longer invest. The cost works the other way round too: with ads you pay for every click, with SEO the clicks are free.

If you need customers now, start with campaigns. If you want a channel that does not depend on an advertising budget, start with SEO. And if you can do both, what we recommend to most people is starting with ads while the SEO takes hold: by month 6-9 the organic side starts bringing free traffic and you can reduce the ad spend without losing acquisition.

Taking both gets you 15% off the setup and 10% off the management of the second service.

We will tell you where you stand, free

We look at your searches, your profile and your website, and tell you what is holding you back and which tier fits. No obligation.

Request the diagnosis

Frequently asked questions

Why is there a setup fee on top of the monthly one?

Because the analysis is done once and it decides everything else: which keywords get worked on, how the site is structured and who you are competing against. Charging it inside the monthly fee would mean either raising that fee or doing the work half-heartedly.

Why a six-month minimum?

Because in less time you cannot tell whether it works. The first three months are construction and results appear between the fifth and the sixth: charging you for three months knowing that would be selling you something that cannot help you.

Do you guarantee first place?

No, and be suspicious of anyone who does: Google decides the ranking. What is guaranteed in writing is the execution of what was agreed — the articles, the optimised pages, the links — and that you can check it every month.

Do I pay for the tools separately?

No. SEMrush is included in the fee, with its tracking and its reports.

Who writes the articles and who approves them?

We write them and you approve them before they are published. It is your site and your sector: if something does not match how you talk to your customers, it gets changed.

Does SEO work for any business?

For almost all of them, but it is not always the first thing. If you sell something very urgent, or you are launching, ads produce sooner. And if your website cannot rank as it stands, we say so before charging you for a single month.

Ask for your free SEO audit

We look at your site and your Google profile, tell you which searches you can realistically compete for and what needs fixing before you spend a euro. In writing, no obligation.