Google and Meta Ads in Málaga
Google Ads and Meta Ads with the budget under control and every euro accounted for.
Campaign management for businesses in Málaga and the province. From €320 a month, with the ad account in your name and first results in two to four weeks.
Request a campaign planGoogle Ads or Meta Ads: which campaigns are yours
The rule is simple and almost nobody applies it: Google if your customer is already searching for what you sell, Meta if they do not yet know they need you. Starting with the wrong one is the most common way to burn a budget.
Google Ads · demand that already exists
Somebody types «emergency locksmith Málaga» or «dentist Teatinos» and you show up. It brings customers from day one and costs more per click. It works for emergencies, professional services and anything people search for with a problem on their hands.
Meta Ads · demand you have to create
Instagram and Facebook for what people buy out of desire rather than urgency: hospitality, beauty, training, products. Here the creative rules: the same budget with a good video performs several times better.
What is different in Málaga
In advertising, the most expensive mistake we see when auditing accounts from businesses here is targeting: campaigns aimed at «the province of Málaga» when the customer will only travel three kilometres. You pay for clicks from people in Ronda or Nerja who are never going to visit a shop in Huelin. A short radius by area — Centro, Teatinos, El Palo, Carretera de Cádiz — costs a fraction and converts far better.
The second is the calendar. On the Costa del Sol, high season fills itself: advertising a beach bar during the week of 15 August is paying for customers you were going to get anyway. Where advertising really pays here is on the quiet days of high season, the shoulder season and Easter, which gets booked four to six weeks in advance.
And the third: sending paid traffic to a website that does not convert. If the destination is not up to it, paying for visits is paying to be dismissed faster. When we see that, we say so before charging for a month of management.
What advertising costs in Málaga
Two separate things: the setup, paid once, and the monthly management. The ad spend is separate and you pay it directly to Google or Meta. Figures exclude VAT.
Setup · from €350
Keyword and competitor research, building the account, conversions genuinely tracked, and creatives. Paid once. There are three levels depending on the number of campaigns: €350, €550 and €850.
Management · from €320/month
Weekly optimisation, bid and audience adjustments, new creatives and a monthly report. Four tiers depending on the spend we manage: €320, €490, €790 and €1,200 a month.
Your spend · you decide it
Below €300 a month the campaign does not gather enough data even to optimise it. If you cannot reach that figure, the money goes further on your Google profile and your reviews, and we will tell you so.
The campaigns month by month: the first three
The minimum term is three months because in less time the system cannot learn. First results show between the second and the fourth week.
Week 1-2 · Build and measurement
Before spending a euro we measure: calls, forms and sales genuinely connected. A campaign without measured conversions is spending without data.
Week 3-6 · Learning
The system needs data to decide who to show the ad to. Here we cut what is not working and put budget into what is, with weekly adjustments.
Month 2-3 · Fine tuning
Negative keywords, time slots, radii and new creatives. This is when the cost per customer really starts to come down.
Every month · Report and meeting
What was spent, what came in and what each customer cost. In language you understand without being in the trade.
What we do not do with your advertising
Charge a percentage of your spend
That is the model that rewards spending more, not selling more. We charge a fee per tier, so increasing your spend does not benefit us unless it pays off for you.
Keep hold of your ad account
The account is yours, with your card and your invoice. You see what is spent each day without depending on us to tell you, and if you leave, you take it with the whole history.
Promise a cost per customer
It depends on your sector, your competition and your website. What we do promise is to tell you in month two if it is not working, rather than stretching it to the sixth.
Send you a dashboard instead of a report
A link to a dashboard with twenty charts is not a report. Ours fits on one page and answers one question: how much you invested and what you got out.
We will tell you whether it is worth investing, free
We look at your sector, your competition and your website, and tell you what budget it makes sense to start with in Málaga and what to expect in the first three months. If we think it is not the moment, we will say that too.
Request a campaign planAsk for your campaign plan
Google Ads, Meta Ads or both. We tell you the budget it makes sense to start with in your sector and what to expect in the first three months.